The former head of Edipure left the company known for its candy-like edibles to start edibles business AmeriCanna because he saw an opportunity to make proprietary shapes for the industry. AmeriCanna launched in early 2016 boasting gummies shaped like a pot leaf.
The leaf aligned with the ongoing public policy debates about edibles safety, Anglin said.
“I’ve seen these regulations come and people weren’t ready for them for whatever reason,” Anglin said. “We’ve made public policy, public safety and compliance as important as the quality of our product.”